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Kate McHale Jensen

REWORKED BUTTON-DOWN SHIRTS, DTC FASHION BRAND

43% of Total Revenue

DRIVEN BY EMAIL

10,490

NET NEW SUBSCRIBERS
IN 1 YEAR

69%

AVERAGE OPEN RATE
INDUSTRY AVERAGE IS 20-25%

2.35%

CLICK RATE

When KMJ came to us, their email and website were being run by an internal team member doing their best – but without the marketing expertise to turn it into a real revenue channel. They knew email mattered, they just didn't have the systems or strategy behind it.

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We stepped in as their full retainer partner. Campaign and sms sends, flow upkeep, all design and copy, and the strategy tying it together. As KMJ has scaled into production and wholesale, email scaled with them: now 43% of total revenue, with open rates double the industry average.

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